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A blog is an online format for disseminating information. It is a technical format of writing that generates interest from customers. Blog writing is usually linked to a parent website. The system is used as an auxiliary form of marketing a site.
People use blogs to achieve various objectives. In most cases, the concept is used for marketing and publicity. Others use blogs to generate followership, eventually translating into an income generation venture.
Some blogs are educational while others are for enticing followers. Most blogs still command a marking agenda though. Service providers use the platform to inform consumers on various areas of their operations. They also use the opportunity to address customer complaints.
The concept can be used as a ‘Frequently Asked Questions’ (FAQ) platform. Businesses take advantage of the interface to respond to their customer. Because of business volumes, companies cannot address customers individually but it helps to engage corporate addresses.
Most businesses use blog posts to broadcast business information. They also use the posts to announce developments, changes or trending issues in the company. Instead of using social media, blogs are more convenient.
Besides sharing product information, blogs are another avenue of corporate announcements. They highlight changes and case studies around the business.
Blogs can be more effective if presented using captivating headlines. The title is what motivates readers to follow your posts. The subjects must be consistent with your client’s needs which determines the validity of a blog.
Compelling headlines persuade clients to invest time in reading your post. Incorporating of trending phrases such as ‘how to‘ and ‘top 5 ways to…’. Phrases are important because clients rely on ‘keyword’ search engines to identify service providers around their community.
Customers prefer content that addresses immediate needs. Otherwise, clients do not need to follow your platform if the content does not address immediate needs. Influential blogs consist of keywords. Keywords enable the blog to rank on the Google search engines. That is an indirect strategy for generating traffic to your website.
A friendly and engaging tone lures attention and creates a permanent readership base. The tone considers the audience’s interests and general demographics to align with the readers’ preferences.
A correct tone will set you apart from other writers in the industry. It is proper to set a tone that identifies your line of business. Out of the right tone, your blog column will build trust between the business and your clientele. That relationship will entice the readers to return for fresh content each time there is a post.
Paragraph structuring is an integral part of blog writing skills. The topic sentence must engage the readers to continue exploring the content. The content must be aligned with the trending topics.
Most readers do not read your content on a ‘word-for-word’ basis. They scan through critical facets of the content, searching for compelling information. Information packaged in bullet points entices readers to ‘read on’.
Besides bullet points, one can use subheadings, numbers, and short paragraphs. Long paragraphs naturally discourage readers. Apart from time consumption, they demand a long attention span, which is a concern for most people.
Each blog post must have an action plan. That is what is popularly known as the ‘call to action’. What do you want your clients to do after reading the post? Your call to action can be one or more of the following;
Images captivate attention and encourage readers to share. Animation makes the post visually appealing. Properly applied images improve your site’s SEO ranking.
Consistent blog posts position your site for domain authority. ‘One-off’ posts are often subjected to minimal viewership. That will not generate the required traffic except if it is consistently posted. Regular posts are a diplomatic reminder, especially to your regular clients.
‘One-off’ posts do not reflect your sincerity as a business. Most businesses work with a schedule of ongoing posts. Not only do you remind your followers, but you also demonstrate your pursuit of the market share.